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Author: David Ogden
No matter who you are or what you are marketing, social media could be the best thing that ever happened to you. Not limited to social networking sites like MySpace or Facebook, social media includes podcasts, message board, forums, and any other type of media that combines technology with human social interaction.
Using social media to your advantage can significantly increase your marketing results with very little effort. For those who aren't sure how to apply it, here are 5 simple ways to begin using social media for killer results.
1. Take advantage of podcasts. Podcasts are, in simplest terms, broadcasts that are uploaded in digital format so they can be downloaded by other people and played on computers and mp3 players. They can be syndicated, which allows them to be included in RSS feeds. As a result, a series of podcasts can quickly and easily be accessed by millions of listeners on a constant basis. Podcasts allow you the ability to establish yourself as an authority in your market area, converting customers without ever using an "in-your-face" advertisement.
2. Write a blog. In fact, you can write several blogs, if you'd like. Because the content is constantly changing, the blog will get more attention from search engines than a static web page, leading to more visitors. As with other forms of social media, blogs are your opportunity to establish yourself as an authority. A steady stream of blog entries about guitars, guitar parts, strings, picks, and chord charts will tell potential customers that you know what you're talking about, leading them to buy your easy guitar playing method eBook. Of course, you will want to announce its release on your blog, too!
3. Make friends. Social media focuses on interaction, so having friends is a key element of using social media effectively. On social networking sites, like MySpace, anyone connected to people on your friend's list can also see you. As you blog, add videos, and let other people see who you are and what you do, you encourage them to find out more, leading them gently to your sales page.
4. Remember your signature. While this may seem insignificant, it's actually a very important tip. Social media outlets are great for marketing, but nobody likes SPAM. Constantly marketing your product in a forum, for example, will get you banned for spamming the forum. Marketing your knowledge, however, will get people to read what you have to say and, eventually, click on the link in your signature.
5. Link up. This goes with making friends, but it takes a little more effort. Offer to exchange links with people and businesses that have similar interests. This builds traffic to your site by creating the external links that search engines are looking for, and visitors to the other sites will naturally follow their curiosity and check out your site, too. Building traffic is an important part of getting people to buy what you are selling.
Although social media is relatively new, it shows every sign of being around for a long time to come. There is a great deal of power in the ability to connect with others from around the world, and learning to harness that power can produce killer results for your marketing efforts.
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