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Author: Kelly Larsen
Google AdWords is one of the easiest, fastest ways to start getting traffic, increase sales and generating leads. If you want to hit the ground running with this pay per click program, following are six things you can do.
6 Tips to Google AdWords PPC Success
1. Keyword Selection: Every money-making pay per click campaign starts here. Choose the right keywords for your campaign.
2. Use More than One Keyword Research Tool: Most pay per click advertisers use Google's AdWord Keyword Tool. And, that's a good start. However, to get the most from your campaigns, try using several keyword research tools. There's WordTracker, WordPot and a host of others.
By doing this, you can ensure two things: (i) that you haven't left any profitable keywords on the table; and (ii) solidify the strength of the keywords you have chosen.
3. Strategically Place Keywords: As in, include your keywords in the title of your ad (extremely important), as well as in the body. This way, when users type in a search term that includes them, they will stand out in bold, making them easier to spot.
It's amazing how many pay per click marketers will use a keyword in a title, but forget to use them in the ad itself. Don't waste this valuable advertising space.
4. Content Targeting: Turn off this feature. Why? Two reasons: (i) because you only want your ads to show up in Google searches and related content sites; and (ii) it will save you money in wasted clicks.
5. Create Different Ad Groups: Minor differences can significantly impact a Google AdWords campaign's success. Creating different ad groups will allow you to drill down to which ones are bringing you the best return on investment (ROI).
When you create different ad groups, don't put all of your keywords in one group; that is, unless they are closely related. For example, if you sold ethnic home decor and were running a PPC campaign, "African masks" would go in one ad group and "African home decor" would go in another.
6. Test, Test & Test Some More: The reason you want to create different ad groups is so that you can run split test campaigns. By doing this, it's quick and easy to spot the ads that are performing well, as well as the ones that aren't.
Then, you can make a decision about how to proceed, eg, delete an ad altogether, re-categorize it, or rewrite it.
Creating a successful Google AdWords, pay per click campaign is not hard. It just requires some data mining capability and attention to detail.
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