Email Marketing Subject Lines That Work

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Author: Rudy Barell

This article will teach you how to make your email marketing program subject line a 'Kramer-style' entrance for your email marketing program campaigns. Okay maybe you don't want to be that silly. But I can help ensure that your contacts read your email. People that haven't yet learned the finer details about email marketing programs, consider the subject line a total after-thought of the campaign creation process; once the body is painstakingly edited to perfection the subject line is slapped on its but like a travel sticker. This seems a little odd don't you think? The subject line is the customer's first taste of what your email has to offer. It is here that they will decide whether to open it, delete it or even mark it as spam. We can agreed that it is more accurately the most crucial part of your email marketing program strategy and therefore deserves much greater consideration. The subject line doesn't offer much real estate to get your point across. Make sure that that you place the most important information in the first few words of the subject line. A little hint that will help is thinking about the main goal of your email before you create your campaign. What do you want your contacts to do when they receive this email? Do you want them to forward your promotions on to their friends and family? Do you want them to click on a link in your email to show their interest in certain products? When you've determined your focus, make sure you state that in your subject line FIRST. At the same time, don't forget that you want your contacts to relate to your email. So cramming your offer and your call to action in might be ineffective. This is something you'll have to judge for yourself. Be strategic about where you place the most pertinent information. The greater majority of email marketing subject lines only have 50 visible characters (the rest will get cut off). So send your self some test emails to make sure that your subject line and the important info appears the way you want it to. Also, use a) your subject line; and b) the 'from' field of your email marketing program opposite one another. The basic strategy isn't rocket science, but you'd surprised at how often this gets muddled: the' from' line should mention who you are and what you do; and the subject line tells the contact to open the email because it's relevant to their interests. Contacts don't automatically remember who you are as a general rule when they've just signed up to receive your emails. You'll have to remind them. A good example of the 'from' field would be "Emma's Candy Store." This identifies the company and what they do, so that it jogs the contact's memory. Moreover, don't repeat yourself in the subject line. This wastes valuable characters. You've already been identified in the 'from' field, so use subject line to express your goals for your contact with more ease: "Buy One, Get One at No Charge. Only This Weekend" The information that will attract your customers needs to be given the greater importance by placing it first. This is much easier to do when you've used your 'from' field effectively. Learning about how to improve your email marketing program subject lines will help you break through your contact's thick and savvy email marketing program hide.

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