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Author: Jeff Casmer
If you've been an avid internet marketer for the past three years, you know that video syndication is a hot way to explode your hits. Or so says everyone who's doing. The thing is nearly everyone is doing it.
You can find over 50 web businesses that offer top rate video sharing services. And it's guaranteed that there will be others who will take it up as a business model. It is estimated about 1.7 billion dollars will be spent on web video placements.
The video revolution, thanks to the boom of YouTube, is exploding at an uncontrollable rate and with ever faster internet services, dirt cheap kits, and television viewers shifting online the boom can only be expected to increase.
As web video grows so does video marketing. An immature marketer can now, with little effort, create a short how-to video or a promotional blurb for their website. And web bloggers are everywhere talking about everything from global affairs to what wine to serve at your next dinner party.
As long as there's an audience Emarketers will make sure that they get their message in front of them loud and clear. And the message is seemly the same, "buy my product," "use my service." The web has become a fantastic option to further increase the success of your business. Hence why there is such a need for video syndication. Video ad networks do what article directories do, which is to get your message in front anyone who is interested in viewing it.
And thanks to such sites like Blip.TV, YouTube, GoogleVideo and Videoegg, web video stars are born everyday. Because these, and several other sites, make it so easy to push video's to other sites and have them look great once they arrive, the response that a video marketer can get is not only overwhelming but addicting.
Suddenly, sitting down at your computer to type out a five hundred word article is not as appealing. But before anyone can label article directories the dinosaurs of web marketing consider the following.
Accessibility is still the grounds behind the internet's popularity. You can get anything, anytime from anywhere. But many people disregard what accessibility really means. Accessibility refers to the practice of creating websites for people with any ability or disability.
Thus people's eye sight and auditory skills have to be taken in consideration. In other words no website should ever rely solely on video or audio components to convey their message.
The visitor's computer? Suppose the person has no speakers or if they have them turned off. You risk the fact that they could miss your message. They may even get annoyed if they are listening to something else and there's a video playing on the website, thus leaving the website without receiving the message.
While you may be tempted to give article marketing the old heave ho because of the popularity of video marketing the truth is written content still prevails online.
Video syndication is here to stay, there's no doubt about that. As technology improves even more people will embrace video and we should be glad of it. It can make marketing not only fun but highly responsive. Just keep in mind that as you turn your written content into streamed videos that you will still need those words, especially when the next big thing merges.
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