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Malcolm Gladwell: What we can learn from spaghetti sauce

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http://www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/t...

Channel: Science & Technology
Uploaded: November 30, 1999 at 12:00 am
Author: TEDtalksDirector

Length: 18:15
Rating: 4.87
Views: 70949

Tags: "Malcolm  "The  Blink  choice  epidemiology  Gladwell"  happiness  intelligence  marketing  Point"  Talks  TED  TEDTalks  Tipping  

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Video Comments

kahnicles (November 30, 1999 at 12:00 am)
nice poem, it yours? mind if i borrow it?
Volantix (November 30, 1999 at 12:00 am)
people are different so treating them differently makes them happy
kahnicles (November 30, 1999 at 12:00 am)
thanks for the reference, i most definitely will
myevoluzione (November 30, 1999 at 12:00 am)
is malcolm gladwell also Peter Joseph the creator of the movie Zeitgeist?
Duckfat88 (November 30, 1999 at 12:00 am)
This is one of my favorite TED talks...
eladbari (November 30, 1999 at 12:00 am)
so, what is it? in one phrase? :]
mlasala1 (November 30, 1999 at 12:00 am)
you people miss the point
edgqi (November 30, 1999 at 12:00 am)
the sauce is not the issue here
eltotoX (November 30, 1999 at 12:00 am)
uh... I think you got that wrong. From Barry's clip: "some choice is better than none, but from that does not follow that more choice is better than some choice". So, clearly, Malcolm reinforces this point by telling us that there isn't /one/ perfect Pepsi, but more than one, which I think was the main point in his presentation.
mlcrazi (November 30, 1999 at 12:00 am)
They are just commenting that another TED presenter talks about the exact opposite - how having an overwhelming number of options will make you feel dissatisfied with the choices you ultimately make. Having 35 different sauces is great assuming you already know which one you like ...

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