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Author: Juhani Tontti
I love SEO. For that reason I see keywords as the most important factors to grow the online home based business opportunity. The usage of the keywords needs creativity, business intelligent. Keywords are your messages to both the search engines and the surfers, who search information for their needs.
1. Optimize Each Page Separately.
It is very important to think, what your page stands for, when you pick the main keyword for that. Each page in your online home based business opportunity has its own speciality, which needs certain set of targeted keywords. This guarantees that the traffic will convert well.
2.Stay Away From General Keywords, Use Long Tail And Highly Related Ones
Your online home based business opportunityis not a general business, it is a very specific one, meant for a narrow niche, for a small number of customers. This is the simple reason not to use general keywords but to pick search terms, which have four or more words, long tail keywords.
However the traffic of your online business opportunity will grow, if you use a long list of long tail keywords, which includes both low demand and high demand ones. Most article directories accept many terms, I normally use keyword list, which has about 40 words.
The competition is a key factor. High demand keywords meet fierce competition and it takes too much effort to climb high on the result page and if you can do it, you will be dropped on the next day. Long tail, lower demand keywords do not have so much competition and the ranking lasts longer.
3. Take The General Keyword And Add A Specific Word To It.
For instance home business is a general keyword, but a more specific, long tail keyword is online home based business opportunity. If you look at the number of daily searches, there is a huge difference, but with the latter one it is easier to rank better, which actually means more traffic with the higher conversion rate.
4. What Your Competitors Are Using?
Competitors are those online home based business opportunity owners, who use the same search terms. Open their source codes and see, what other keywords they are using and why. You will get useful tips for your online business opportunities.
5. Once You Have Decided Your Keywords, Do Not Stop There!
We can say that the keywords are like niches of your online home based business opportunity. They are your markets and the more markets you cover, the better results you will get for your home business opportunities. So check whether plural forms of your present keywords give effective figures or if you have used the word internet, replace it with the word online in your search term. It may offer a new family of lucrative keywords, new markets.
6. When You Are On The First Page, Pick Bigger Demand Keywords.
So if you are on the first page with the keyword online home based business opportunity, which has about 10 daily searches, try to rank well with the keyword, which has around 40 daily searches. Most probably you will succeed. This will increase little by little the traffic of your home business online.
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